Presented by Gospel Communications and Gospel.com
Impact And Influence
October 20-23, 2008
Grand Rapids, MI

Schedule of Events

IMC 2008 begins on Monday evening, October 20, and continues through Thursday the 23rd. Lunch, dinner, and snacks are all included as part of the conference. Below is a schedule of workshops and events. As the conference approaches, we'll be filling out the schedule with updated information, so check back regularly.

Check out our Sessions and Speakers By Track:
Keynote Speakers | Devotional Speakers | Internet Evangelism | Internet Discipleship |
Internet Marketing / Strategy | Internet Design / Technology

Monday October 20

Agathon Group's Bootcamp mini-conference runs from 10:00am - 4:00pm.
Note: Separate registration is required to attend.
Click here for more info.

Room Time Speaker Session / Event Track
Lobby 4:00 Check-In
Great Hall 6:30 Dinner
Great Hall 7:30 Gabe Lyons Unchristian Keynote

Tuesday, October 21

Agathon Group's Bootcamp mini-conference runs from 8:00am - 10:15am.
Sessions are in Hickory East / West and the President's Dining Room
Note: Separate registration is required to attend.
Click here for more info.

Room Time Speaker Session / Event Track
Lobby 8:00 Check-In
 
Willow 8:30 Quentin Schultze Worship/Devotional Session
 
Willow 9:00 Wiley Stinnett So, Why Have A Web Site Anyway? Strategy / Marketing
Board Room 9:00 Rusty Wright Communicating Christ Effectively to Secular Audiences Internet Evangelism
Learn how non-Christians think and feel, what they want and why. Discover practical tools for analyzing your audience, including their religious persuasion, intellectual level, psychological makeup, needs, moral attitudes, issues and heroes. Tap web surfers’ felt needs, grab attention, touch hearts and minds, and sensitively communicate spiritual truth. Useful ideas to help Christian Internet communicators connect with secular audiences and nudge them toward faith.
Blue Spruce/Elm 9:00 David Russell Crafting Usable Web Sites Web Design / Technology
 
Hall Of Sponsors 10:15 Snack Break
 
Willow 10:45 Kent Shaffer All You Need To Know About Internet Ministry Marketing Strategy/Marketing
Get a well-rounded lesson in marketing your ministry on the Internet.
Board Room 10:45 Dave Hackett Innovate and collaborate to set your Web/Mobile Evangelism  Ministry on a growth curve Internet Evangelism
Networking Specialist Dave Hackett discusses how you can use the power of collaboration to augment your Internet/mobile evangelism ministry, and introduces the IEC Resource Exchange. The time will feature a collaborative lab where participants can indicate (and seek) expertise in key skill areas relevant for Internet evangelism.
Blue Spruce/Elm 10:45 Tiffani Barnes Basic Design To The Non-Designer Web Design /
Technology
President 10:45 Brian Atkinson Gospel.com 101 Gospel.com Specific
 
Lunch 12:30
 
Willow 2:00 Kent Shaffer Tailored Internet Ministry Strategy / Marketing
How to create an Internet ministry based on your calling and not what other ministries are doing.
Board Room 2:00 Dani Sleiman Ministering to Muslims using TV and Internet Internet Evangelism
An eye opener on how to utilize the power of Television and the Internet to reach the unreached Muslims and draw them to participate, interact and pray.
Blue Spruce/Elm 2:00 Paul Yuen Flash HowDeDoDat Web Design /
Technology
There are two discernible ways to use Flash: heavy on design or heavy on development.  Paul will be teaching tricks and techniques from a heavier visual perspective with a few programming tricks to make life easier.  This course is designed for the intermediate user.
 
Hall Of Sponsors 3:15 Snack Break
 
Willow 3:45 Bill Oechsler Offline/Online Realities Create New Brand Opportunities Strategy / Marketing
Board Room 3:45 Johnnie Gnanamanickam Conversation to Conversion: Using Social Networks and Forums to  Point People to Christ Internet Evangelism

The ability to connect with people online and share content through social networking/media websites is set to change life as we knew it (if it hasn’t already), just like email and the Internet. It has all the makings of something God always intended, and that He wants to use to facilitate the earth being filled with the knowledge of the Lord, even as He connects the dots through you and me.

Discover how you can use these tools today and how you can prepare for what’s coming tomorrow.

Blue Spruce/Elm 3:45 Brian Atkinson Extreme Makeover Web Edition Web Design / Technology
Bring your web address and your safety helmet, then sit back for a no-holds barred critique of your Web site. What are you doing well? What doesn't work? How can you fix it? (Warning: This workshop is not for the thin-skinned or faint-of-heart.)
Hickory 3:45 Tiffani Barnes Best Foot Forward The Importance of Marketing, Branding, and Design in effectively reaching the culture. Strategy / Marketing
Marketing, branding and design are an important part of getting our message heard by those that need it. Today's culture is accustomed to professional quality design and multi-million dollar marketing campaigns. So how do you cut through the noise and get your message seen and heard? In this session we will discuss:
  • What are marketing and branding and why are they important
  • Design ideas and trends today
  • Practical marketing strategies for reaching people
  • Resources to help you achieve your marketing, branding and design objectives on a budget.
  •  
    Great Hall 6:30 Dinner
    Great Hall 7:30 Dave Bourgeois Best Practices in Internet Ministry: What the Research Shows Keynote
    Dr. Bourgeois has spent the past two years researching how the Internet is being used to reach the world for Christ. Using a combination of surveys and in-depth case studies, he has developed a set of best practices that Christian organizations have used effectively for online ministry.

    Wednesday, October 22

    Room Time Speaker Session / Event Track
    Lobby 8:00 Check-In
     
    Willow 8:30 Doug Swink Worship/Devotional Session
     
    Willow 9:00 Alan Ritari Top 10 Mistakes Christian Web Sites Make Strategy / Marketing
    All Christian websites fall victim at some time. In our rush to minister on the web, we make common and avoidable mistakes that undermine our message and our impact. We'll list the biggies and talk about how to rise above them. "Those who cannot learn from history are doomed to repeat it.
    Learn all the ins and outs of effectively marketing your Internet ministry and reaching more people.
    Board Room 9:00 Eric Celerier Learn by Testing: Perfecting an Online Evangelism Strategy Internet Evangelism
    Blue Spruce / Elm 9:00 Chad Williams Redesign:Avoiding The Pitfalls Web Design / Technology
    'Thinking about a redesign?  Learn the steps to make your next redesign a smashing success instead of a frustrating failure.  You'll learn the reasons why (and why not) a redesign makes sense, how to create a blueprint for your new site, tips for workflow and scheduling and things to avoid so you don't anger search engines.  For both large and small websites.
    Hickory 9:00 David Russell Internet Discipleship: Beyond The Static Noise Internet Discipleship
    Hall Of Sponsors 10:15 Snack Break
     
    Willow 10:45 Brad Abare Don't Suck Online Strategy/Marketing
    Learn lessons in not sucking when it comes to your online communication and marketing.
    Board Room 10:45 Drew Dickens The convergence of Media for effective Internet Evangelism Internet Evangelism
    Hickory 10:45 Ray Pelletier Developing Leaders Online - 5 Case Studies Internet Discipleship
    Developing leaders is a priority for every church or Christian organization that takes it’s calling seriously.  Emerging technology provides new ways to find, train, encourage and walk alongside leaders to provide care, direction, and vision.  It also allows leaders to connect and support each other while giving instant feedback that can allow senior leaders to make important adjustments.
    Blue Spruce/Elm 10:45 Jonathan Wilson Web Site: The Basics Web Design / Technology
     
    Great Hall 12:30 Lunch
     
    Willow 2:00 Mike Atkinson Maximizing Your Website for Increased Revenues, Loyalty, and Traffic Strategy/Marketing
    Whether your website is performing well or not, it could always use a little extra oomph to better advance your organization's goals and objectives. Mike will cover many effective ways to move your site to maximum strategic performance. This seminar is for anyone involved with their organization's website – from management, marketing, techies, IT, and more - at any skill level.
    Board Room 2:00 Craig von Buseck NetCasters: Web 2.0 and Internet Evangelism in 2008 Internet Evangelism
    Hickory 2:00 Dr. Richard Krejcir Content Driven Discipleship That Works Internet Discipleship
    Blue Spruce/Elm 2:00 Brian Atkinson Web Site: Moving Beyond The Basics Web Design / Technology
     
    Hall Of Sponsors 3:15 Snack Break
     
    Willow 3:45 Brad Abare You've Got Personality Strategy/Marketing
    Learn how to identify the personality of your organization and what it means for your online communication and marketing.
    Board Room 3:45 John Sorensen Designing Internet Evangelism for a Postmodern Generation Internet Evangelism
    Hickory 3:45 Debra Brown Discipleship In Second Life Internet Discipleship
    Blue Spruce/Elm 3:45 Rod Martin CMS Tools: Overview Web Design/Technology
     
    Great Hall 6:30 Dinner
    Great Hall 7:30 Brian Atkinson Impact and Influence Keynote
    TBD 8:30 TBD Community Event

    Thursday, October 23

    Room Time Speaker Session / Event Track
    Willow 8:30 J.R. Whitby Worship/Devotional Session
     
    Willow 9:00 Mike Atkinson Best Practices From The Email Marketing World To Advance Your Ministry Strategy/Marketing
    Email is still a powerful way to communicate on the Internet. But there are many hurdles and pitfalls that can hurt your ministry’s efforts. Learn the do’s and don’t’s from the marketing world to help get your message in more inboxes. This seminar is for anyone involved with their organization's marketing, including those responsible for the technical side of deliverability, at any skill level.
    Board Room 9:00 John Schafer Using Short Video and Children's animation for Internet Evangelism Internet Evangelism
    Blue Spruce / Elm 9:00 Rod Martin Joomla CMS: From Install To Launch Web Design / Technology
    Hickory 9:00 Cynthia Ware Your Spiritual Gift Mix Online Internet Discipleship
    Hall Of Sponsors 10:15 Snack Break
     
    Willow 10:45 Brian Atkinson Extreme Makeover: Web Edition Web Design/Technology
    Bring your web address and your safety helmet, then sit back for a no-holds barred critique of your Web site. What are you doing well? What doesn't work? How can you fix it? (Warning: This workshop is not for the thin-skinned or faint-of-heart.)
    Board Room 10:45 David Nolent Design and Technology Strategy for Internet Evangelism Internet Evangelism
    Hickory 10:45 Benjamin Gott and Rick Devos Community...your biggest asset Internet Discipleship
    Blue Spruce/Elm 10:45 Brian Tol The New Cold War: Free Tools to improve your ministry Web Design / Technology
    The Internet giants are in a new arms race, and you're the winner -- if you know where to look. Over the past three years, Google, Yahoo and Amazon have opened up their huge databases to developers, and released some incredibly useful (and free) tools into the wild. In this session, Brian will guide you through this new cold war, and share how this benefits your ministry. Some of the topics we'll cover include: Google's App Engine and OpenSocial, Amazon Web Services, and Yahoo APIs & Javascript libraries.
     

    2008 IMC Sponsors

    Gold Sponsors


    5Q Communications
    Circlebuilder.com

    Silver Sponsors


    5Q Communications VoxBiblia.com

    Bronze Sponsors


    Collide Ekklesia 360 TheCommon.org Gospel Direct.com Unifyer Social Network

    Find Out More About Sponsorship


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